EAU d’abeille – your Ambiance Perfume
Evoke buzzing emotions within your environment to allure your customers and stimulate your employees’ performances
This perfume journey started with a casual conversation with my brother, Emmanuel Boscq, who was setting up his own printing company which specialise in Perfumery, Aux Belles Senteurs, and we were talking about perfuming my queen which went onto why not creating my own perfume so I could use it during my keynote talks to evoke emotions encouraging the audience to use their 5 senses to design experiences connecting to their customers’ emotional system.
As you all know me, it wasn’t long before I sent some ideas of scents that I liked and with the olfactive expertise of a ‘nez’, Rosalie Moulet, from Synae Collection, who is based in Grasse, my childhood city and of course perfume capital, so just like the bees, we collected the finest scents from the luxurious Jasmine Sambac, the sweet and tropical aromas of Freesia and Ylang Ylang flowers, refreshed by a sparkling citrus touch of Bergamot and ocean breeze. The dry ambery notes blended with vanilla sublimate the whole fragrance and the soft musk enhance the diffusion and tenacity of a fresh, clean but smooth eau de parfum.
A couple of year ago, I was coming back from Morocco where I had bought a beautiful silk dress and thought it would be a perfect occasion to wear it at the Institute of Director Award ceremony dinner, you can imagine 250 people in black tie dinner dress and moi in a Moroccan dress… that night someone said to me I always looked alluring, which being french at the time just smiled not being sure what it meant so I googled it the next day and thought oh yeah i am quite alluring actually so, thank you to the person who said that (you know who you are), now I can also use it for Eau d’abeille, ‘alluring aromas’…
Therefore, just like the Queen Bee who has her own pheromone which maintains behavioral control of the colony by a pheromone known as the “queen substance.” As long as it is being passed around, the message in the colony is that “we have a queen and all is well”: Eau d’abeille, really quite like me, French at heart, developed in Grasse, moved across the channel and got ‘jerseyfied’ thanks to Steve, from STS Graphic, who designed the labels, evoking alluring aromas, stimulating emotions within and around you…
Your environment has a lot to do with how you feel, and how you feel has a lot to do with how productive you are. Neuroscientists across the globe have studied images of the brain in action and placed emotion in the driver’s seat, asserting that thinking is emotion-based, and while emotions form the basis of thoughts, the five senses – sight, sound, smell, taste and touch – fuel those emotions, wielding the power to persuade, relax and heal.
“Emotions affect awareness, consideration, persuasion, recall and loyalty in the marketplace,” says Dan Hill, author of Emotionomics: Winning Hearts and Minds [Adams Business & Professional, 2007].
Sensory design has earned its place in high-end spas and resorts; but today, hospitals, airports, retail environments and corporate offices alike have to embrace the senses to forge brand identity while creating inviting environments.
One of the most powerful senses, smell, can trigger associations and draw upon memories of other smells. It’s about a fond memory that’s attached to going into the closet and smelling the scent. Customer’s olfactory sense to augment the Customer Experience. This is all part of the subconscious Experience. According to Rachel Herz, professor of psychiatry and human behavior and author of the book “The Scent of Desire”, a smell is just a scent until a person associates it with a specific experience. After the association, the smell becomes a representation of that experience in the mind of the person.
Businesses should consider the power of this link and choose a smell logo that associates their Experience with you, consider how you can use smells to transport, transcend, and tweak your Customer’s Experience.
What does your Experience smell like? I challenge you to improve Customer loyalty and your employees’ performances by using scents that in turn will create more dollars and cents for your bottom line discovered that when it pertains to a Customer’s subconscious Experience.
Why not try Eau d’Abeille, evoking buzzing emotions within your environment to allure your customers and stimulate your employees’ performances!
OWE YOUR OWN BOTTLE AND HELP THE BEES
$30 for a 30ml bottle plus postage
10% will help support the Bees with the British Beekeeper Association #BQBhelpthebees