Creating an Olfactive Experience in your work environment
Your environment has a lot to do with how you feel, and how you feel has a lot to do with how productive you are. Neuroscientists across the globe have studied images of the brain in action and placed emotion in the driver’s seat, asserting that thinking is emotion-based, and while emotions form the basis of thoughts, the five senses – sight, sound, smell, taste and touch – fuel those emotions, wielding the power to persuade, relax and heal.
“Emotions affect awareness, consideration, persuasion, recall and loyalty in the marketplace,” says Dan Hill, author of Emotionomics: Winning Hearts and Minds (Adams Business & Professional, 2007).
Sensory design has earned its place in high-end spas and resorts; but today, hospitals, airports, retail environments and corporate offices alike embrace the senses to forge brand identity while creating inviting environments.
One of the most powerful senses, smell, can trigger associations and draw upon fond memories of other smells. Customers’ olfactory sense to augment the Customer Experience. This is all part of the subconscious Experience. According to Rachel Herz, professor of psychiatry and human behaviour and author of the book “The Scent of Desire”, a smell is just a scent until a person associates it with a specific experience. After the association, the smell becomes a representation of that experience in the mind of the person.
Businesses should consider the power of this link and choose a smell that associates their Experience with your brand. Consider how you can use smells to transport, transcend, and tweak your Customers’ Experience.
What does your Experience smell like? I challenge you to improve Customer loyalty and your employees’ performance by using scents that in turn will create more dollars and cents for your bottom line.
Discover my Caring Service Culture Programme will transform your business, by enhancing your work environment.
Start today using ambiance fragrance in your workplace and enhance your environment…
We work with Interessens, a French company from Grasse, my childhood city, who has twenty years’ experience in the field of luxury perfumery, who provide high quality Scent Professional Diffusers.
Installing strategically aroma diffusion systems will help connect at an emotional level and generate an unforgettable sensory experience for the customers in your retail space or corporate workpace, it will:
Those diffusers have the capacity to cover small rooms of 50m3 right up to larger rooms up to 1200m3, and will create aromas spaces using only the best aromas.
EAU d’abeille bien sûr…
Select from a range of designed Scents:
Or even better, just like Hilton Hotels, Disney, Rolls Royce and many others, why not creating your own Signature Fragrance!