When you fight for your team, your team will fight for you. Celebrating success doesn’t mean that you have to give them more financially. There are many non-financial rewards you can give that will help build loyalty, such as giving respect and praise, having an employee of the month, being flexible when they need time off, and listening to their suggestions and feedback.
The way that small business owners can beat the big guys isn’t to compete with them on the things they are good at (e.g., low prices, logistics, etc.); it’s far more important to provide a level of service that your competition just can’t match: exceptional customer service and creating customer loyalty.
Loyalty can be defined as a customer continuing to believe that your organisation’s product/service offer is their best option. It best fulfils their value proposition, whatever that may be. They take that offer whenever they are faced with that purchasing decision.
Shared values are by far the largest driver of brand loyalty. Most customers aren’t particularly loyal to any one business, but they are loyal to what the business stands for.
Employee advocacy brings customer nurturing to everyone’s doorstep. All of your customers should be your advocates, when they love you, they buy from you, they recommend you, they are definitely your advocates. Getting customers to advocate for you is a lot different from getting them to buy your products and services.