Mystery Shopping

/Mystery Shopping

Mystery Shopping: an outsourced job

“What gets measured, gets done” Tom Peters When location, pricing, and product/services are no longer unique, service is the only differentiator and key to success or failure. Therefore you need to ensure that at all time your service delivery is consistent throughout of all your branches and your brand story is not damaged. Measuring your [...]

Mystery Shopping: an outsourced job 2019-11-17T02:38:56+00:00

Mystery shopping your Franchisees

It was right back a couple of years ago when I was writing my operating guidelines for my own Mystery Shopping and Customer Experience Franchisees that I had to think about that one: how am I going to Mystery Shop and Mystery Shopper?? The trick in Mystery Shopping is to measure the KPIs (key performance [...]

Mystery shopping your Franchisees 2017-10-11T18:59:21+00:00