Your environment has a lot to do with how you feel, and how you feel has a lot to do with how productive you are. Neuroscientists across the globe have studied images of the brain in action and placed emotion in the driver’s seat, asserting that thinking is emotion-based, and while emotions form the basis of thoughts, the five senses – sight, sound, smell, taste and touch – fuel those emotions, wielding the power to persuade, relax and heal.
“Emotions affect awareness, consideration, persuasion, recall and loyalty in the marketplace,” says Dan Hill, author of Emotionomics: Winning Hearts and Minds (Adams Business & Professional, 2007).
Sensory design has earned its place in high-end spas and resorts; but today, hospitals, airports, retail environments and corporate offices alike embrace the senses to forge brand identity while creating inviting environments.
One of the most powerful senses, smell, can trigger associations and draw upon fond memories of other smells. Customers’ olfactory sense to augment the Customer Experience. This is all part of the subconscious Experience. According to Rachel Herz, professor of psychiatry and human behaviour and author of the book “The Scent of Desire”, a smell is just a scent until a person associates it with a specific experience. After the association, the smell becomes a representation of that experience in the mind of the person.
Businesses should consider the power of this link and choose a smell that associates their Experience with your brand. Consider how you can use smells to transport, transcend, and tweak your Customers’ Experience.
According to a study by Nike, a scent in-store can increase intent to purchase by 80 per cent. Similarly, a brand-appropriate smell can encourage shoppers to spend up to 20 per cent more time in-store and almost three quarters of people have been drawn into a store by an inviting smell.
Not sure if I am allowed to say that, but the secret’s out… when I was working in Disney World they use to add the scent of Fresh Bread in the air conditioning of the French Pavillon, and guess what, from opening to close the queue never ever stopped at the Bakery, people buying bread all day long… it really work!
Installing strategically aroma diffusion systems will help connect at an emotional level and generate an unforgettable sensory experience for the customers in your retail space or corporate workplace, it will:
- Improve the shopping experience
- Strengthens the positioning of your brand
- High brand fixation in memory by connecting emotionally
- Increased customers loyalty and repeat visits
- Positive perception of high quality products or services
- Prolonged permanence of shoppers by 20%
- Boost employee performances
- Affect memory, concentration, sustained attention and cognitive function
What does your Experience smells like?
Experiences are starting to be tailored to lifestyle choices and can respond to different shopper moods, from high energy experiences to relaxing zones. In all these different areas, scent can pay a large part in connecting with the customers’ emotional system.
I challenge you to improve Customer loyalty and your employees’ performance by using scents that in turn will create more dollars and cents for your bottom line!
Want some help with enhancing your work environment with scents? Choose from hundred of aromas or create your own signature fragrance…. CHECK THIS OUT