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Develop experiences and understand your customers every step of the way

Customer-centric businesses don’t let their customers wander in search of information or help; instead, they provide customer experience excellence. They guide their customers through a carefully planned series of interactions called a customer journey. A customer journey comprises experiences which are, in turn, made up of touch points — human, physical, sensory or communication, either [...]

Develop experiences and understand your customers every step of the way 2019-01-14T11:20:12+00:00