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National Fragrance Week

This week, as well as celebrating Mother’s Day, The Fragrance Foundation – which is the fragrance industry’s very own organisation and sets standards of works with perfume brands and retailers (also organises The Jasmine Awards annually, to recognise journalistic perfume brilliance) – is coordinating a whole week of events to celebrate National Fragrance Week. The Fragrance Foundation UK …

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Creating Sensorial Experiences to connect with our customers at an emotional level

Ever faster change, greater customer choice and channel proliferation are realities every business faces today. In this still challenging time, developing an exceptional brand which will differentiate to the competition is more crucial than ever; businesses need to focus their attention across multiple touch-points, EX (Employee eXperience), CX (Customer eXperience)  & SX (Sensorial eXperience) to …

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