People buy people. Whatever you do, people will buy your product or service and do business with you because they like you, trust you and know you are going to do what is right for them.

Did you know that people make an assumption about you within seven seconds of meeting you; that’s a very short time to decide whether they are going to like you or not. Apparently, it then takes 23 subsequent meetings to change a person’s mind about you.

The majority of first impressions are based on non-verbal communications according to a study done by Shannon Kohn:

  • 55% of people base their first impression on body language and personal appearance: the visual,
  • 38% of people base their first impression on what you say: the vocal, and
  • 7% of people base their first impression on the words you use: the vocabulary.

You need to make a positive impact and in order to do so that first impression is crucial. If, when you go shopping, the display window is the first thing you see and it gives a good impression then you will likely go in, but, if you don’t like what you see you will most likely walk past and never even bother entering the store.

Your clothing says a lot about whom you are and what you stand for: so dress to impress. you need to choose an outfit that sends the message you want. Ask yourself, what image do you want to project? Do you want to look open and friendly, or confident and powerful? And choose an outfit that creates that image. For example, you’re meeting a potential client and you have to convince them that you are the expert, somebody they can rely on who has authority in that industry. Wearing shorts and a tee-shirt may not necessary give that impression, unless you are a professional surfer, and then of course, you are good to go!

As much as you want to make a good impression to others, personal appearance is mostly about you. Your appearance makes a strong statement about your personality, values, attitudes, interests, knowledge, abilities, roles, and goals. You can’t afford to create a negative impression or to build barriers between you and others because of unattractive, inappropriate, distracting, or offensive appearance. When you appear attractively dressed and groomed, stylish, and appropriate for the occasion, you create a positive impression and others are more able to perceive your positive traits
and regard you more favorably.

So, ensure you create a positive impact; learn powerful stances, smile with your eyes and dress to impress with confidence to make your first seven seconds impression counts.

 

 

 

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2 thoughts on “You Never Get a Second Chance to Make a First Impression”

  1. I totally agree. I have posted numerous articles on this topic. It’s so important business owners have a great training program in place that educates employees on the importance of the first impression.

    1. Claire Boscq-Scott

      Thanks Debbie, yes absolutely, one of those topic who gets forgotten and unfortunately can be damaging for any brand!

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